How Has Street Culture Changed the Nature of Luxury?

Author

Jiacheng Zhou * 1

1 Metropolitan College,Boston University

Corresponding Author

Jiacheng Zhou

Keywords

street culutre, luxury, marketing strategy

Abstract

This article mainly studies how street culture influences luxury brands. Modern luxury brands want to meet the changing needs of consumers around the world. While maintaining product permanence and heritage, it is also beginning to generate the pursuit of specificity or specific services. There is a link between street culture and the luxury industry that cannot be ignored. By reading the literature and materials, and adopting rrchival research in this paper. And analyze from the perspectives of Marketing strategies, Marketing model, and supply and demand. It is not difficult to find that the street culture has changed the luxury goods from various aspects through the uniqueness of its creation.

Citation

Jiacheng Zhou. How Has Street Culture Changed the Nature of Luxury?. CHR (2021) CHR ICEIPI 2021: 77-81. DOI: 10.54254/chr.iceipi.2021227.

References

[1]: Berthon, Pierre, Leyland Pitt, Michael Parent, and Jean Paul Berthon. 2009. Aesthetics and Ephermerality; Observing and Preserving the Luxury Brand. Report, California: California Management Review.

[2]: Ross, J. I. (2021, June 25). Jeffrey Ian Ross. https://jeffreyianross.com/why-is-street-culture-important/#:~:text=Street%20Culture%20is%20the%20beliefs,8).

[3]: How Streetwear Redefined Luxury. (n.d.). https://strategyand.hypebeast.com/streetwear-report-executive-summary.

[4]: Ryan, Micky. 2007. Prada and the Art of Patronage. Magazine, New York: Fashion Theory.

[5]: When Streetwear Meets Luxury. The Vault. Last accessed time 2021, 6, 29. https://www.rebag.com/thevault/when-streetwear-meets-luxury/.

[6]: Rogers, Charlotte. 2018. The changing nature of luxury: How brands are evolving to meet consumers’ demands. Article, Chicago: Marketing Week Press.

[7]: How luxury brands are co-opting the streetwear market. Digiday. Last accessed time 2021, 6, 28. https://digiday.com/marketing/luxury-brands-co-opting-streetwear-market/.

Copyright © 2021 Eliwise Academy. Unless Otherwise Stated