Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 1, 21 December 2021
Open
Access | Article
How Has Street Culture Changed the Nature of Luxury?
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Abstract
This article mainly studies how street culture influences luxury brands. Modern luxury brands want to meet the changing needs of consumers around the world. While maintaining product permanence and heritage, it is also beginning to generate the pursuit of specificity or specific services. There is a link between street culture and the luxury industry that cannot be ignored. By reading the literature and materials, and adopting rrchival research in this paper. And analyze from the perspectives of Marketing strategies, Marketing model, and supply and demand. It is not difficult to find that the street culture has changed the luxury goods from various aspects through the uniqueness of its creation.
Keywords
street culutre, luxury, marketing strategy
References
1. Berthon, Pierre, Leyland Pitt, Michael Parent, and Jean Paul Berthon. 2009. Aesthetics and Ephermerality; Observing and Preserving the Luxury Brand. Report, California: California Management Review.
2. Ross, J. I. (2021, June 25). Jeffrey Ian Ross. https://jeffreyianross.com/why-is-street-culture-important/#:~:text=Street%20Culture%20is%20the%20beliefs,8).
3. How Streetwear Redefined Luxury. (n.d.). https://strategyand.hypebeast.com/streetwear-report-executive-summary.
4. Ryan, Micky. 2007. Prada and the Art of Patronage. Magazine, New York: Fashion Theory.
5. When Streetwear Meets Luxury. The Vault. Last accessed time 2021, 6, 29. https://www.rebag.com/thevault/when-streetwear-meets-luxury/.
6. Rogers, Charlotte. 2018. The changing nature of luxury: How brands are evolving to meet consumers’ demands. Article, Chicago: Marketing Week Press.
7. How luxury brands are co-opting the streetwear market. Digiday. Last accessed time 2021, 6, 28. https://digiday.com/marketing/luxury-brands-co-opting-streetwear-market/.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Educational Innovation and Philosophical Inquiries (ICEIPI 2021), Part 2
- ISBN (Print)
- 978-1-915371-02-7
- ISBN (Online)
- 978-1-915371-03-4
- Published Date
- 21 December 2021
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/1/ICEIPI_227
- Copyright
- © 2023 The Author(s)
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited