Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 7, 31 October 2023
Open
Access | Article
Analysis of Factors Affect the Popularity of Short Video —Take Two Food Bloggers as Examples
* Author to whom correspondence should be addressed.
Abstract
In recent years, China’s mobile internet short video industry has developed rapidly, leaping into people’s vision with a gesture of a hundred flowers and hundreds of thoughts. The short video market has great potential. This paper is going to analysis what factors of short videos will affect the number of views, likes and other engagement activities of the video. I will choose two food bloggers, “Pupujiji” and “Office Ono”, as examples to study why they have gained countless fans and gained millions of likes in a short period of time. In order to achieve the research results, I will study their respective similarities and differences, explaining from the three aspects of content technology-driven, interaction with fans, and accurate self-positioning. Before that, what is new media and different short video platforms will need to be clearly understood.
Keywords
short video, content, audience engagement, marking position
References
1. New media. (n.d.). Baidu. Retrieved January 24, 2022, from http://baike.baidu.com/l/JedLEGwe?bk_share=copy&fr=copy#.
2. Wang,X., & Jiao,Z.,(2019). Problems and countermeasures existing in the development of short video platform. Farm Staff, 1(1), 229–230. http://www.njcmzzs.cn/.
3. Chen,S.,(2010). From the phenomenon of “Internet celebrities”, the audience psychology in the Internet era. Scientific and Technological Information, 1(8), 96. https://wap.cnki.net/touch/web/guide.
4. Liu, H, (2018). How to constantly analyze how to improve the communication effect of the short video platform. University of Shanghai for Science and Technology, 000(009), 30–32. https://wk.baidu.com/view/1f57e205846a561252d380eb6294dd88d1d23d0d?pcf=2&bfetype=new.
5. Douchacha (1.5.7). (2020). [Douyin data analysis]. Beijing Aichacha Technology Co., LTD. http://www.douchacha.com.
6. Chen,L., (n.d.). Research on food class media brand communication. Longyuan. Retrieved January 24, 2022, from https://wk.baidu.com/view/c9e30219944bcf84b9d528ea81c758f5f61f29e1.
7. What does wishing to be Mr. Lin mean? Pupujiji and lin are who information. (2021, May 31). JDyule. Retrieved January 26, 2022, from http://mip.jd-tv.com/photo/50615.html.
8. Office ono. (n.d.). Baidu. Retrieved January 27, 2022, from https://baike.baidu.com/item/%E5%8A%9E%E5%85%AC%E5%AE%A4%E5%B0%8F%E9%87%8E/22285468.
9. Li, J. (2021). Opportunities and challenges of radio and television media convergence in short video era. Shengpinshijie, 1(1), 91–92. https://wk.baidu.com/view/4f32f32764ec102de2bd960590c69ec3d5bbdbd0.
10. Yao, L. (2020, July 3). Analysis of information flow advertising advantages of major platforms and industry delivery. Zhihu. Retrieved February 2, 2022, from https://mbd.baidu.com/ma/s/Dv7MbGfP.
11. Da, W. (2021, March 31). The limelight once crushed plum seven, papi sauce, office ono with what become hot style manufacturing machine? Zhanzhangzhijia. Retrieved February 3, 2022, from https://space.chinaz.com/article/202103/632.shtml.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).
- Volume Title
- Proceedings of the 4th International Conference on Educational Innovation and Philosophical Inquiries
- ISBN (Print)
- 978-1-83558-037-0
- ISBN (Online)
- 978-1-83558-038-7
- Published Date
- 31 October 2023
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- 10.54254/2753-7064/7/20230701
- Copyright
- 31 October 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited