Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 27, 01 March 2024
Open
Access | Article
The Analysis of the Future Hold of Spotify Technology S.A.
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Abstract
Spotify Technology S.A. is a leading music streaming service that boasts over 200 million users worldwide. Hence, this study is aiming to address the question of why Spotify can dominate in such scale of users. This paper first explores the company's background, it will analyze its current strategies, and why it is poised to dominate the market in the future. Moreover, it will elaborate Spotify's unique resources, capabilities, and commitment to innovation that set it apart in the highly competitive music streaming industry. This paper has found three factors that contribute to Spotify's success through an approach of market research: collaborating with many artists to attract new users, offering users both free and paid services to allow users to choose the right program for them, and Spotify's choice of algorithms to push songs to users to improve the quality of the service. The article points out that Spotify's success isn't just in its strategy, but that its diverse content such as podcasts and high cross-platform compatibility are also essential to continued success.
Keywords
Spotify, music streaming, future dominance, personalized recommendations, innovation
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Interdisciplinary Humanities and Communication Studies
- ISBN (Print)
- 978-1-83558-257-2
- ISBN (Online)
- 978-1-83558-258-9
- Published Date
- 01 March 2024
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- Copyright
- © 2023 The Author(s)
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited