Communications in Humanities Research
- The Open Access Proceedings Series for Conferences
Communications in Humanities Research
Vol. 27, 01 March 2024
Open
Access | Article
The Availability Heuristic
* Author to whom correspondence should be addressed.
Abstract
Few fields of psychology have undergone such dramatic conceptual changes over the past dozen years as the emerging science of heuristics. Heuristics are effective cognitive processes that consciously or unconsciously ignore part of information. Good heuristics can greatly reduce the time it takes to solve a problem by avoiding some unlikely possibilities, and although heuristic processes tend to find solutions or outcomes that are often valid or correct, they may only be correct, provable, optimal, or accurate sometimes. However, decision making based on heuristics is often sufficient to solve small-scale problems and provide solutions in uncertain situations where complete information is not available. Heuristics rely on shortcuts to provide immediate, efficient and short-term solutions to facilitate timely decision making. People need to understand how cognitive heuristics work in an uncertain world, combined with practical applications or theory, to help analyze the performance and use areas of heuristics, so that they can continue to evolve and improve.
Keywords
heuristics, cognitive processes, rational
References
1. Gigerenzer, G., & Gaissmaier, W. (2011). Heuristic decision making. Annual review of psychology, 62, 451-482.
2. Romanycia, M. H., & Pelletier, F. J. (1985). What is a heuristic?. Computational intelligence, 1(1), 47-58.
3. Tseng, K. C. (2006). Behavioral finance, bounded rationality, neuro-finance, and traditional finance. Investment Management and Financial Innovations, (3, Iss. 4), 7-18.
4. Albar, F. M., & Jetter, A. J. (2009, August). Heuristics in decision making. In PICMET'09-2009 Portland International Conference On Management Of Engineering & Technology (pp. 578-584). IEEE.
5. Lau, R. R., & Redlawsk, D. P. (2001). Advantages and disadvantages of cognitive heuristics in political decision making. American journal of political science, 951-971.
6. Schwarz, N., Bless, H., Strack, F., Klumpp, G., Rittenauer-Schatka, H., & Simons, A. (1991). Ease of retrieval as information: Another look at the availability heuristic. Journal of Personality and Social psychology, 61(2), 195.
7. Clarke, L. (2021). Worst cases: Terror and catastrophe in the popular imagination. University of Chicago Press.
8. Busenitz, L. W., & Barney, J. B. (1997). Differences between entrepreneurs and managers in large organizations: Biases and heuristics in strategic decision-making. Journal of business venturing, 12(1), 9-30. s between entrepreneurs and managers in large organizations: Biases
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).
- Volume Title
- Proceedings of the 2nd International Conference on Interdisciplinary Humanities and Communication Studies
- ISBN (Print)
- 978-1-83558-257-2
- ISBN (Online)
- 978-1-83558-258-9
- Published Date
- 01 March 2024
- Series
- Communications in Humanities Research
- ISSN (Print)
- 2753-7064
- ISSN (Online)
- 2753-7072
- DOI
- Copyright
- © 2023 The Author(s)
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited