In recent years, China’s mobile internet short video industry has developed rapidly, leaping into people’s vision with a gesture of a hundred flowers and hundreds of thoughts. The short video market has great potential. This paper is going to analysis what factors of short videos will affect the number of views, likes and other engagement activities of the video. I will choose two food bloggers, “Pupujiji” and “Office Ono”, as examples to study why they have gained countless fans and gained millions of likes in a short period of time. In order to achieve the research results, I will study their respective similarities and differences, explaining from the three aspects of content technology-driven, interaction with fans, and accurate self-positioning. Before that, what is new media and different short video platforms will need to be clearly understood.

With the improvement of Chinese women’s economic strength and social status, “she theme” has become a popular trend in film and television. It shows women’s resistance to the male gaze, but there are certain limitations. The “she theme” TV series The Romance of Tiger and Rose set in a unique fictional society that regards females as the primary sex. Taking this drama as an example, this essay analyzes the new form of “she theme” TV series to resist the male gaze. By analyzing the characters’ images, it is concluded that the women in the drama avoid the stereotypical effeminate, fragile and lustful appearance in terms of figure and appearance. The women in the drama are strong, career-minded and occupy a more powerful position in heterosexual relationships. The external images of male characters tend to be lustful and feminine. Additionally, the loyal, sacrificial image of the male in the show conforms to the female audience’s imagination of a rational boyfriend. With its unique social background, the play overturns the social status of men and women. However, once back in the real world, the hidden male gaze remains.

From Jin to Qing Dynasty of China, there are a large number of novels depicting human-ghost romance. In this literature, female images, femininity and gender relationship patterns reflect the patriarchal values of a specific historical period. Previous research on ancient Chinese female ghost novels often focused on their romantic story with a male human and the awakening consciousness of female, but the research on Character depiction of female ghost was very few. Therefore, this paper aims to investigate the relationship between the image shaping of female ghosts and the values of contemporary Chinese ancient patriarchal society, existing in the stories of the ancient Chinese romances novels of Song, Yuan and Ming dynasty. Studies have suggested that the female ghosts in ancient Chinese "human-ghost romance" novels are essentially projections of the male author's ideals, reflecting the phallocentrism of ancient Chinese ghost fiction.

Taking Chinese film and TV works as the research subject, this paper attempts to analyze the development of feminism and the deformation of the female image shaped by film and TV works, summarize and reflect on the motives as well as the results of these works. We deploy a case-study methodology to scrutinize the evolution of feminism and the prevailing trend of distorted female portrayals in film and TV. It identifies three primary modes of distortion in the depiction of women in three mediums. This paper also aims to advocate that film and TV works should reasonably shape female image, veritably reflect the voice of females and convey feminism, and positively promote the development of feminism in China. At the same time, we advocate that filmmakers ought to fathom the true essence of feminism, genuinely reflecting the authentic voices and demands of women. We also hope that this paper will have a deeper significance for the subsequent research.

The Shiji史記（Records of the historian）written by Sima Qian司馬遷is the first of the so-called “official histories”. Professor Liang Qichao梁啟超 once said, "Before Sima Qian, there was no such thing as historiography." This view is debatable, but it is a good indication of the status of the Shiji. In particular, Sima Qian changed the "chronological" compilation method of the pre-Qin先秦 period and adopted the " biographical style", which was followed by the "official history". However, there is still no definite conclusion as to whether the style of the Shiji was first created by Sima Qian or was inherited from his predecessors. In view of this, based on the previous studies, this paper intends to explore the creation of the style of Shiji and discuss Sima Qian's view of history, his historical knowledge, and the historical significance of Shiji on the basis of "the way of heaven" and "human affairs”.

With the acceleration of the globalization process and the rise of cultural identity, cultural confidence has emerged as a crucial concept guiding contemporary trends. Against this backdrop, the China-chic culture, as an expression deeply rooted in local essence, exemplifies a nation or region's amalgamation of history, tradition, and modernity. Amid the surging popularity of the China-chic culture, brands associated with it demonstrate unprecedented momentum. These brands continuously evolve and elevate their marketing strategies to align with the consumption characteristics of the new era. In the perspective of cultural confidence, the captivating charm of China-chic marketing has made significant inroads in the current consumer market. Grasping this opportunity has become one of the focal points for these brands. This paper, set against the backdrop of the rise of the China-chic, employs methodologies like surveys and case studies to deeply analyze the current market status of China-chic brands. It delves into the underlying logic of their developmental paths and marketing strategies, aiming to offer valuable insights and practical references for more China-chic brands.

Sichuan cuisine, one of the eight famous schools of Chinese cuisine, is popular at home and abroad. With the expanding cultural exchange between Chinese and Western food, the translation of Sichuan cuisine shows its importance. Based on the translation principles of literal translation, free translation, and transliteration, this paper studies the characteristics of the naming and translation of Sichuan cuisine and proposes corresponding translation methods. It is found that the translation strategy is related to the food name. The name of cuisines made up of main ingredients and cooking methods can be translated literally; those named without this information can use free translation; and local specialties can be translated by transliteration. This dissertation is conducive to spreading Sichuan cuisine worldwide.

Perfectionism significantly contributes to the development of mental disorders. To implement timely intervention and prevention, it is necessary to further understand the causes of perfectionism. Although previous studies have identified certain causes of perfectionism, with the rapid development of modern society and the influence of significant events, there will be more potential causes in the future. Therefore, this paper aims to summarize and analyze the existing causes of perfectionism through a literature review, and also predict the factors that may become potential causes of perfectionism in the future. The main factors identified in this article involved in the cause of perfectionism are parenting style, personality and culture. On this basis, this paper suggests that in the future, due to the influence of technological advancements, the potential causes may include social media, artificial intelligence and remote education. In addition, given the prevalence of mask wearing in certain regions during the covid-19 pandemic and its impact on the post-pandemic era, masks should also be taken into account when discussing potential causes of perfectionism in the future.

This paper focuses on the language usage in the GameStop (GME) share rally in January 2021. Specifically, I analyze how comments in a leading post of Reddit’s r/wallstreetbets subreddit reflect the reddit user community’s sentiment and emotion with various linguistic expressions. I analyzed the topics of the comments using topic modeling with Latent Dirichlet allocation algorithm, which objectively identified representative topics in the comments. Results showed that there were six clusters of topics, including two of the topic clusters that represented words that were highly correlated with stock market behaviors, such as “buy” and “sell”, one cluster that suggested objective analyses of the stock market, and one cluster that presented complaining emotions. The findings indicate a direct correlation and impact between the sentiments of comments and the performance of the stock market.

Various scholars have verified that viewing beauty-related content on social media encourages valuing these idealized and unrealistic body shapes. A person's ideas, feelings, and perceptions regarding their body are referred to as their body image. A verified scale was used to assess individuals' appearance-related social media awareness. The study collected data from 229 respondents in China, aged 15 to 60, intending to examine whether individuals' preferences for receiving feedback from strangers or close peers would influence their body image concerns. The results show that people who prioritize comments from unknown people about their photos tend to be less satisfied than those who prioritize comments from people close to them. In addition, the study finds that men have a more neutral attitude towards related content, while women have a more positive attitude. In addition, the study highlights that the proportion of men and women who do not engage in photo editing habits is almost equal, suggesting that when examining the influence of social media on body image, further examination of the mental differences between the sexes is required.

The media has, for decades, been a tool through which the objectification and sexualization of women have been perpetuated. The research question pertains to whether East Asian magazines also encourage the perception of women as sexual objects. This research investigated four East Asian magazines, namely, VIVI, Korean Allure, Chinese Beauty, and Chinese ELLE, using the semiotic analysis to determine the extent to which the cover models’ clothing style and make-ups were used to sexualize and objectify East Asian women. Although some countries like Korea have tried to eliminate women's fetishization, others still insist on promoting sexualized images of women to protect their magazine sales and because of the power of the male gaze. The author argued that fashion magazine should be used more efficiently as a platform where women are empowered to express themselves outside the stereotypical sexualization and objectification of women perpetrated by the male gaze.

In the background of globalization, the development of the Internet and media has brought countries around the world closer together, and cultural communication has become more frequent. Japanese film culture is also playing a more important role around the world. This article takes the Chinese version of the film Hachi: A Dog’s Tale adapted from the Japanese screenplay ハチ公 as an example, combines the relationship between structure and events, globalization theory and localization theory, and takes the localized adaptation of this film as the starting point to discuss the enlightenment of Japanese film and television culture to the development direction of Chinese film and television from multiple perspectives such as casting and location. It will talk about relevant policies, cultivating talents, and maintaining innovative practices from the aspects of government, enterprises and individuals, as well as the importance of maintaining cultural uniqueness in the process of localization, and finally provide new ideas for the development of China’s film industry.

Along with a series of derivative issues it brings about, cyberbullying is increasingly garnering the attention of the academic community. In the present study, the relationship between the recovery duration from cyberbullying and the auxiliary strategies selected by the victims was primarily focused on. This study examined the impact of exposure duration to cyberbullying on recovery time, the role of therapeutic dependency, and the effectiveness of perceived self-help strategies in a sample population from China, mainly comprising university students. Research indicates not only a correlation between longer exposure to cyberbullying and extended recovery time but also a negative correlation between the perceived effectiveness of self-help strategies and recovery time. However, there was no support for the hypothesis that predicts a decrease in recovery time with the application of various therapeutic strategies. The study suggests the possibility of therapeutic dependency and repeated revisiting of traumatic experiences prolonging recovery.

In recent years, the research enthusiasm for crimes committed by the elderly has gradually declined, and if crimes committed by the elderly are not prevented, with the acceleration of the aging process of the population and the growth of the number of elderly people, the social harm will become increasingly significant and crime among the elderly will also become increasingly difficult to control. This paper will start from the perspective of law and economics, and introduce the way of thinking of economics to fill the shortcomings of traditional law, making it more visual, from abstract to concrete. From the “cost and benefit” level in economics and combined with the actual situation, the reason for the crime of the elderly is because of its low crime cost and high crime income, and at the same time combined with economic knowledge to think about how to reduce the probability of elderly’s crime.

Celebrity endorsement is one of the leading marketing techniques today, celebrities’ pictures are being printed on millions of products and advertisements. This printings are attracting a great amount of consumers to purchase or stop by to learn more information about the brand. This research will talk about the relationship between celebrities and brands and the effects of celebrity endorsement; it explains how brands can choose the most suitable celebrity to endorse their products. This research combines text analysis and data analysis. A survey faces the target crowds and gathers data that help to create a more direct and actual analysis. The result indicates that celebrities can have significant effects on products and brands. Brands should find the most ideal celebrity endorsing by considering their style and backgrounds. This research can help brands to target suitable endorser and compress companies’ waste. Thus, it is meaningful for the development of marketing and economy.

Artificial intelligence technology provides conditions for the development, improvement, and promotion of digital humans. As a hot spot in current social media, digital humans have formed a continuously changing but relatively stable urban assemblage with elements such as urban image architecture, urban cultural communication, and urban image in social platforms. From the assemblage perspective, this paper analyzes the content of virtual people and urban culture communication in social media though assemblage ethnography. These materials show that in the social environment of rapid development and change of new technology, active use of new technology and new media platforms is conducive to the dissemination and development of traditional culture, while increasing the attraction to young audiences and building a dynamic urban imagination. It also emphasizes the importance of paying attention to the interaction between humans and non-humans and breaking the boundary between virtual and reality in the ever-changing social environment.

In the 21st century, suspense novels have evolved and authors increasingly explore narrative theory and techniques. This study analyzes the employment of narrative techniques in Dennis Lehane's "Shutter Island" by applying Lefebvre's space theory. This theory links space with social production, infused with Marxist concepts, imparting social attributes to space, transcending its conventional geometric definition. The research delves into three dimensions: spatial practice, spatial representation, and the space of representation to expound on how the spatial narration in the text mirrors the psychological transformations of the characters. Characters' memories within the spatial context influence their actions, generating a sequence of spatial clusters. The emergence of new spaces and imagery impacts character cognition. The three enigmatic symbols in the text encode the protagonist's memories, unravelled through dreams, constructing a novel textual space. It is within this multifaceted interplay that the treatment of 'mental illness' is addressed. This analysis demonstrates how narrative techniques intertwined with spatial theory serve as a compelling medium to portray intricate psychological facets in Lehane's ""Shutter Island"."

Historically, the field of international security has largely neglected or overlooked the consideration of gender in its theoretical frameworks and analyses. International security has traditionally focused on state-centric perspectives, military capabilities, strategic interests, and power dynamics, often disregarding the role of gender in shaping security dynamics and outcomes. In recent decades, scholars and practitioners within the field of international security have increasingly recognized the significance of gender in shaping security issues and have sought to incorporate gender perspectives into their analyses. Feminist scholars and researchers have been at the forefront of this shift, highlighting the ways in which gender shapes security practices, conflict, peace-building, and the experiences of different groups in conflict-affected areas. While the field of international security has made progress in recognizing the importance of gender, efforts are still to be made to promote a more inclusive and gender-sensitive approach to security studies, which recognizes the diverse experiences and perspectives of different genders and contributes to a more comprehensive understanding of security challenges. This paper will examine the role of women in international security from a feminist perspective, introduce the content of United Nations Security Council Resolution 1325 and the UN’s role in promoting gender equality including the implementation of the resolution and the challenges it encounters, and then discuss with Afghanistan as a case study to draw some conclusions and propose some recommendations.

The current review aims to investigate the differences between the views of face in China and Western countries in the theoretical and practical aspects and demonstrate external manifestations of cross-cultural conflict. The study started by bringing in theories about ‘face’, involved comparing views from different researchers, and listed out some specific daily activities to illustrate how the face issue works in diverse countries. Significant differences were discovered in the views of ‘face’ in various cultures, and the gap was found to be more obvious in the activities in people’s daily lives than in theories, which leads people to treat things and act differently. Although more research is needed to identify the differences in nature and birth of theories, findings suggest a need to pay attention to these differences and how to use them to show respect for people from China or other Western countries in intercultural communication.

The selected topic of this paper is to use the theories of social networks to explain how the news spread among people and how the digital technologies have changed the ways for the news to spread. This topic is selected when it is meaningful and valuable as the findings will be beneficial for studying interpersonal relations and psychological well-being, political participation and civic engagement This paper tries to conduct a preliminary research to understand this topic, and it finds out that social network could promote the dissemination of news when people are connected in a social network and they exchange messages and news. The results show that online social network will promote the spread of fake news, which will cause big negative impacts on the society. Therefore, the arguments relevant to the selected topic have been surrounding the negative and positive roles of social network for social learning and the spread of news. This paper also calls for actions from individuals to act as moral polices, and stop the spreading of fake news, and promote healthy social learning, when individuals are the gatekeepers for fake news.